The Parkland school shooting that occurred on February 14, 2018, ranks among the deadliest high school shootings in recorded history with 17 injuries and 17 casualties. Like other mass school shootings, this event garnered extensive media coverage, but little research has been conducted to examine how media framing for this event compares with previous school shootings. This study examines the framing of the Parkland school shooting by location over time using the Social Coping Model, which describes how collectives cope with and heal from traumatic events. Specifically, this study compares frames of front-page news articles from three local news outlets and three national outlets across three time periods in the immediate aftermath of the shooting. The results indicate the coverage of the Parkland shooting was similar to previous shootings, but the results also suggest a shift in media coverage. The implications for this shift are explored in the context of a changing media landscape while also noting the importance of the Social Coping Model towards understanding the dynamic process of framing school shootings.